• Own global GTM strategy across eBay’s core advertising portfolio, leading commercialization for 50+ launches spanning solutions, interfaces, reporting, and AI-powered formats; driving $330M in revenue (+55% YoY) 

• Led enterprise-wide pricing and packaging transformation across $2B ads business, aligning product roadmap, segmentation, and sales enablement to exceed revenue targets by 22%

• Drove expansion into video and GenAI ad formats, unlocking $100M in revenue and shaping scalable GTM infrastructure, customer insights, value propositions, and messaging frameworks  

• Owned the business development product roadmap and commercialization strategy, delivering 30+ product, onboarding, and marketing enhancements that drove +28% trial redemptions and +19% paid subscriptions

• Led partner go-to-market strategy for Dropbox Dash (AI-powered universal search), translating product capabilities into enterprise value propositions and increasing integrator partnerships 4x

• Streamlined annual planning and business operations as acting Chief of Staff during restructuring, implementing a financial reporting framework for the CFO and new GTM tech stack that saved leadership 180+ hours annually

• Developed and executed the global go-to-market strategy for Threads, including market analysis, segmentation, product positioning, communications, and sales enablement; onboarded 1,250 managed partners pre-public launch (25x the initial KPI)

• Aggregated data and insights from 200 partner interviews and leveraged research to inform Threads’ feature prioritization, engineering roadmap, and beta go-to-market timeline

• Facilitated weekly executive stakeholder reporting, cross-functional department coordination and global internal product communications for 2K+ employee organization 

• Led global product marketing for 7 product organizations, launching 52 features and creating Meta's first monetization standards narrative, help center content, and 30+ marketing and training resources

• Captured Voice of the Customer insights and identified new opportunities to drive product and feature adoption for seven integrity product organizations, ultimately increasing the total volume of monetizing partners by 15%

• Spearheaded Monetization Integrity Month, a global integrity programming and education initiative, resulting in a 50% reduction in partner operations escalations year-over-year

Holding Companies (Feb. '20 - Aug. '21)

• Accelerated agency-wide product adoption through product-based trainings, innovative co-marketing incentives and education programs designed in partnership with agency executive leadership, achieving 119% of adoption goal

• Independently managed support for North American operations of a Big Six advertising holding company, overseeing 25+ operating companies and successfully reversed a multi-year investment decline within 6 months, achieving 81% YoY growth ($108M)

• Directed a collaborative go-to-market effort overseeing 10 Agency Partners and 7 cross-functional teams for Meta's Conversions API, culminating in an agency enablement bundle of 17 resources and 105% attainment to North America’s regional product adoption goal

Mid Market (Feb. '19 - Feb. '20)

• Promoted in less than one year, transitioned to enterprise-level agency management and delivered $90M+ in yearly revenue with an average quarterly quota attainment of 133%

• Ideated and led the development of a microsite for sales teams globally. Facilitated 8 cross-functional teams to build technical integrations, implement design and distribute regional communications. Resulted in an integrated tool to enhance sales operations and market reach

SMB (May '18 - Feb. '19)

• Selected as a Sales Skills Subject Matter Expert and singularly featured on the top 5 client adoption lists for all emerging products; published 5 compelling case studies on Facebook for Business and simultaneously co- led the Chicago Events Culture Committee

Account Executive (Mar. '18 - May '18)

• Led early-stage go-to-market for Uber Freight, driving user acquisition and marketplace supply growth by reactivating 6,000 churned leads and converting 50% into active users

Operations Coordinator (July '17 - Mar '18)

• First new grad and first female recipient of the Uber Freight “Hero Cup” Award, which recognized the top performing freight employee in a given month

• Established the first Uber Freight Culture Committee and served on the Uber Job Ladder & Leadership Committee, facilitating focus groups and communicating growth opportunities with executive leadership

• Created, implemented and scaled the PayPal Communications Global Central File Repository, a hub to efficiently centralize core documents across global teams and optimize information sharing

• Curated a list of 50 conferences to strategically showcase PayPal executive leadership aimed at cultivating presence within emerging industries and aligning corporate representation with evolving market trends

• Provided executive briefings and hands-on support to the CEO and key talent during Hulu events spanning marketing shoots, premieres, and internal Q&A sessions

• Audited six months of media coverage to identify outlets that predominantly focused on competitors and directly engaged journalists with Hulu pitches to enhance brand visibility