• Leading inbound and outbound product marketing for Promoted Listings and cross-product features; executed 35 launches YTD while advancing toward a $XXXM revenue target and delivering $XXM incremental revenue (+37% YoY growth)

• Spearheading the launch of [confidential], aligning a 50-person cross-functional team on experience design, positioning, and GTM strategy; shaping the 3-year product vision toward a $XXXM revenue goal

• Directed the business development product roadmap, managing 3 engineers and 11 cross-functional teams to deliver 30 product, marketing, and onboarding enhancements, driving trial redemptions +28%, paid subscriptions +19%, and $313K incremental ARR

• Led the partner GTM strategy for Dropbox Dash, an AI-powered universal search product, creating deployment plans, pitch materials, and enablement resources, accelerating integrators by 400%

• Streamlined annual OKR planning, business operations, and workflows as acting Chief of Staff during restructuring, implementing a financial reporting framework for the CFO, GenAI guidelines, and new GTM tech stack that saved leadership 180+ hours annually

• Developed and executed the global go-to-market strategy for Threads, including market analysis, segmentation, product positioning, communications, and sales enablement; onboarded 1,250 managed partners pre-public launch (25x the initial KPI)

• Aggregated data and insights from 200 partner interviews and leveraged research to inform Threads’ feature prioritization, engineering roadmap, and beta go-to-market timeline

• Facilitated weekly executive stakeholder reporting, cross-functional department coordination and global internal product communications for 2K+ employee organization 

• Led global partner marketing, go-to-market strategy, growth plans, sales materials, and enablement programs for integrity teams. Published the first Meta platform integrity narrative, Help Center content, policy messaging, and 30+ targeted marketing resources 

• Aligned product stakeholders to deliver a standardized integrity experience across Meta’s monetization product portfolio, ensured compliance for all subsequent launches, and successfully managed 52 product and feature launches between H1'22 - H2’23

• Captured Voice of the Customer insights and identified new opportunities to drive product and feature adoption for seven integrity product organizations, ultimately increasing the total volume of monetizing partners by 15%

• Spearheaded Monetization Integrity Month, a global integrity programming and education initiative, resulting in a 50% reduction in partner operations escalations year-over-year

Holding Companies (Feb. '20 - Aug. '21)

• Accelerated agency-wide product adoption through product-based trainings, innovative co-marketing incentives and education programs designed in partnership with agency executive leadership, achieving 119% of adoption goal

• Independently managed support for North American operations of a Big Six advertising holding company, overseeing 25+ operating companies and successfully reversed a multi-year investment decline within 6 months, achieving 81% YoY growth ($108M)

• Directed a collaborative go-to-market effort overseeing 10 Agency Partners and 7 cross-functional teams for Meta's Conversions API, culminating in an agency enablement bundle of 17 resources and 105% attainment to North America’s regional product adoption goal

Mid Market (Feb. '19 - Feb. '20)

• Promoted in less than one year, transitioned to enterprise-level agency management and delivered $90M+ in yearly revenue with an average quarterly quota attainment of 133%

• Ideated and led the development of a microsite for sales teams globally. Facilitated 8 cross-functional teams to build technical integrations, implement design and distribute regional communications. Resulted in an integrated tool to enhance sales operations and market reach

SMB (May '18 - Feb. '19)

• Selected as a Sales Skills Subject Matter Expert and singularly featured on the top 5 client adoption lists for all emerging products; published 5 compelling case studies on Facebook for Business and simultaneously co- led the Chicago Events Culture Committee

Account Executive (Mar. '18 - May '18)

• Led strategic sourcing efforts for western regional carrier partners, a pivotal role in growing Uber Freight's mobile app adoption. Devised an innovative driver acquisition strategy leveraging Salesforce queries that identified 6K churned leads and effectively converted more than 50% into active users

Operations Coordinator (July '17 - Mar '18)

• First new grad and first female recipient of the Uber Freight “Hero Cup” Award, which recognized the top performing freight employee in a given month

• Established the first Uber Freight Culture Committee and served on the Uber Job Ladder & Leadership Committee, facilitating focus groups and communicating growth opportunities with executive leadership

• Created, implemented and scaled the PayPal Communications Global Central File Repository, a hub to efficiently centralize core documents across global teams and optimize information sharing

• Curated a list of 50 conferences to strategically showcase PayPal executive leadership aimed at cultivating presence within emerging industries and aligning corporate representation with evolving market trends

• Provided executive briefings and hands-on support to the CEO and key talent during Hulu events spanning marketing shoots, premieres, and internal Q&A sessions

• Audited six months of media coverage to identify outlets that predominantly focused on competitors and directly engaged journalists with Hulu pitches to enhance brand visibility